
US Open water bottles will be repurposed
evian® water and Rothy's last week announced a new partnership to repurpose evian water bottles collected this September into a...

Wireless Wednesday Exclusive: IBM's Noah Syken from the US Open
Technologies including artificial intelligence (AI) and cloud computing are enabling fans around the world to have new immersive...

Wilson Tennis pop up shop has opened for US Open in New York
For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket stringer of the US Open, and...

USGA and NBC going 'digital' for golf fans at US Open
With no fans on the course, the USGA is offering digital features designed to bring the experience of the 2020 U.S. Open Championship to...

Serena to debut new racquet at US Open
Wilson Advisory Staff Member and global tennis icon Serena Williams and Wilson Sporting Goods Co., revealed today the new Blade SW102...

'Coach Advisor' helping USTA coaches, fans and players get through matches at US Open
Coach Advisor, a new technology solution developed in partnership with the United States Tennis Association (USTA) that leverages IBM and...

Naomi Osaka launches limited edition MUZIK headphones
The WTA No. 1, Naomi Osaka, has launched a new line of wireless, smart headphones designed by MUZIK, to transform the way people listen...

Mercedes-Benz introduces augmented reality experience at US Open, then comes to Atlanta
Fans at the 2019 US Open will get a first person experience with augmented reality. Mercedes-Benz USA has announced an all-new Augmented...

Catch the US Open on Sling
Sling TV is one way to catch the 2019 U.S. Tennis Open. Starting August 26, tennis fans can spot players like Roger Federer, Rafael Nadal...

USGA goes 'tech friendly' for fans at Pebble Beach US Open
The USGA and its official partners have designed a number of engaging fan activations to ensure that the 119th U.S. Open Championship at...