Different generations have different ways to stream radio

Data from Edison Research reveals distinct generational trends in how audiences stream AM/FM radio. Boomers and Generation X prefer smart speakers and desktops, with boomers leading smart speaker use and Gen X dominating desktop streaming. Generation Z stands out for connected television listening, while mobile phone listening is evenly distributed among most generations. These patterns reflect both the technology landscape each group grew up with and the evolving ways radio fits into daily routines.