World Backup Day 2026, on March 31.

World Backup Day was created in 2011 by Ismail Jadun, a digital strategy and research consultant. The idea came from a Reddit post from someone who lost their hard drive and said they wished someone had reminded them to back up their data. Jadun turned that idea into a global awareness campaign and set the date as March 31, the day before April Fool’s Day, with the message: “Don’t be an April Fool. Backup your data.” More info. on World Backup Day can be found here: https://www.worldbackupday.com/en/.

The CEOs of Other World Computing (OWC), DH2i, Leaseweb USA, and Leaseweb Canada had this to say about this important day:

Larry O’Connor, Founder and CEO, Other World Computing (OWC) (https://www.owc.com/):

“World Backup Day is a good reminder that hoping your data is safe and actually protecting it are two very different things. If everything lives in one place, whether that’s a laptop or a single cloud account, you’re one mistake or outage away from losing something that might have taken years to create. The smartest approach we see people taking today is a mix of on-prem storage, cloud, and reliable backups so their work exists in more than one place. When your storage is fast and dependable, backing up just becomes part of the workflow instead of something you keep meaning to get around to.”

Don Boxley, CEO and Co-Founder, DH2i (www.dh2i.com):

“World Backup Day comes around every year for a reason. We all need an occasional reminder of the proactive actions we should be taking to protect the sensitive data our organizations are responsible for. Unfortunately, it’s still easy for this critical task to get pushed to the bottom of the list. Most organizations don’t think much about backups until the day something breaks. A drive fails, a server crashes, someone accidentally deletes the wrong thing. Suddenly, everyone realizes those files weren’t just data sitting somewhere. They were customer records, financial systems, months of work, sometimes years of it. When that disappears, it’s not just an IT problem. The business feels it immediately.