YouTube long-form content appeals to older viewers

Audiences aged 35 to 64 are the primary target audience for long-form content on YouTube, including television shows and movies, according to a report by Ampere Analysis. This age group, many of whom recall pre-YouTube days, has driven a surge in multigenerational viewing habits, particularly engaging with full-length content on the platform. Their preferences are influencing global entertainment consumption and encouraging more traditional viewing experiences online.