Xperi tests new way to measure radio audience across 250 U.S. markets.

Xperi’s DTS AutoStage is looking to be a game changer with its current beta test of radio audience data from the 6 million vehicles with the platform across 250 U.S. markets. “We’re looking at radio audience measurement based on actual vehicle consumption,” Xperi’s Juan Galdamez says. “The experience of technology [and] content inside of connected vehicles is changing rapidly.”