top of page

Wireless Wednesday Exclusive: Recon Food with the Rascoff's

While social media has been under scrutiny for its potential negative effects on mental health, over the past year, Americans have had little choice but to connect online. When we could no longer meet up at local restaurants, we connected by sharing photos of trending dishes or our new favorite creations we were concocting at home.

In light of this latest trend and the rise of vertical social media platforms, the father-daughter Rascoff duo was inspired to develop Recon Food, a vertical social media app that brings people together through a shared love of food. They were moved by the many aspects of social media that felt unhealthy, and food was something that brought their own family together during the pandemic.

Users can either take photos of their restaurant dishes and review them or take photos of the dishes they created from scratch. You can also take photos on-demand or let the innovative technology search their camera roll and upload any food-centric photos ever taken. The app then uses geolocation to identify the restaurants where you took the photos and allows you to recommend the dishes.

Have a watch:

Spencer & Sophia Rascoff join Rick. They will share the inspiration behind the app, how it brings together novice and experience foodies alike and how it serves as another positive social media platform for families and friends to connect.

For more information visit:

Spencer Rascoff is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, and Pacaso, and who served as Zillow's CEO for a decade. Spencer is an active angel investor and is starting new companies through his Los Angeles startup studio “75 & Sunny.” Spencer is co-chair of Supernova, a family of Special Purpose Acquisition Companies (SPACs) which have raised over $1 billion in capital. He is also on the Board of Directors of Palantir. In 2019 Spencer was a Visiting Executive Professor at Harvard Business School where he co-created and co-taught the “Managing Tech Ventures'' course. Spencer is the host of "Office Hours,” a podcast featuring candid conversations between prominent executives on leadership, diversity and inclusion, and startups. His latest venture is Recon Food, a vertical social media app that he co-founded with his daughter, Sophia Rascoff.

Sophia Rascoff is co-founder and CEO of Recon Food, the vertical social media app where people can reconnect over a shared love of food. Sophia is a junior at Harvard-Westlake School in Los Angeles, where she is a leader in the entrepreneurship and creative problem-solving organization; a leader in the Latin American/Hispanic Student Organization; a recipient of the presidential volunteer service award. She is the oldest of three, and enjoys cooking at home with her dad, running track and cross country and playing and teaching chess.


bottom of page