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Wireless Wednesday Exclusive: Holiday shopping trends

Melissa Bastos, Director of Corporate Strategy and Insights for Cotton Incorporated joins Rick as the holidays approach.

The peak holiday shopping season has arrived. The question is now how, where, and when will consumers shop this year? Each year, Cotton Incorporated’s Lifestyle Monitor survey asks buyers how they plan on tackling gift giving to offer brands and retailers a preview of their shopping intentions.

Melissa talks about a recent survey:

About half of shoppers plan to shop for their holiday gifts in physical stores.

This year’s top purchasing categories are:

Gift Cards



Shoppers say they research their gifts before buying and look for gift inspiration from social sites

About 10% of shoppers say they won’t start buying until December

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