Vivo named Official Smartphone Sponsor for the FIFA World Cup Qatar 2022
Vivo has announced today that it has become the Official Sponsor in the smartphone industry for the FIFA World Cup Qatar 2022TM. The brand new Vivo X Fold+ Android mobile phone was launched in China as the first official foldable smartphone in the 118-year history of the Fédération Internationale de Football Association (FIFA).
The Vivo X Fold+ will be featured in Qatar 2022 matches to aid in preparation for the event. Vivo will perform as the exclusive smartphone sponsor due to its industry-leading foldable screen that will connect passionate football fans across the globe. With this advanced technology, Vivo will glorify every exciting moment who is just as passionate about the game as fans are.
This World Cup in Qatar will be the second time FIFA has sponsored Vivo after the FIFA Confederations Cup 2917TM, the FIFA World Cup Russia 2018TM and the FIFA Arab Cup Qatar, the FIFA World Cup Russia 2018TM and the FIFA Arab Cup Qatar 2021TM. Vivo has a six-year sponsorship with FIFA that has been consistent in the development of football through numerous sponsorships.
Football is one of the oldest sports that is favored by millions around the world. This sport has the capability to connect people from various cultural backgrounds no matter what race, gender, or age due to its symbolic expression of teamwork. It has the power to break down barriers with the intention of achieving one goal.
Vivo covers more than 60 countries after starting its international journey in 2014. Its goal has always been to adhere to global consumer orientation using new innovative technology. Vivo is widely known for its aims to provide smartphones that prioritize convenience and excellence. The FIFA World Cup Qatar 2022TM is expected to bring an audience of 5 billion people and over 400 million active Vivo users worldwide. FIFA and Vivo plan to connect a diverse range of audiences through the shared excitement of football.
Vivo trusts that through its sponsorship, it will help bring inclusivity to FIFA’s open event for people gathering from around the world. Vivo believes there is a crucial philosophical similarity between the development of sports and technology- empowering people to live a better life through continuous breakthroughs and innovations. Being the only Official Sponsor of the FIFA World Cup Qatar 2022TM in the smartphone industry, Vivo openly invites all football fans to record their once-in-a-lifetime memories to spread the excitement with all their family and friends.
"Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar," said Spark Ni, Senior Vice President and Chief Marketing Officer at Vivo.
Vivo is providing flagship smartphones to all FIFA World Cup staff during the FIFA World Cup Qatar 2022TM to assist in preparation and boost holding.
Vivo is also launching the #vivogiveitashot campaign during the FIFA World Cup Qatar 2022TM to highlight the moments experienced and feature those who tackle challenges head-on. Vivo believes this campaign will allow the audience to express themselves through their love of football and the FIFA World Cup.
The company Vivo creates great technological products focusing on design in smart devices. Vivo implements a creative design that allows users to have an innovative digital life that hopes to bridge the divide between humans and the digital world. The company’s core values include user orientation, design-driven value, continuous learning and team spirit. These values have allowed Vivo to create a vision of developing a successful world-class corporation.
Claire Becknell contributed this piece.