The rollout of Grocery TV

Grocery TV’s in-store digital pharmacy solution has now rolled out to in-store pharmacies in ShopRite grocery stores. The solution aims to engage shoppers and provide valuable health-related information to pharmacy customers during their visit to the department.

“For both retailers and brand advertisers, pharmacy represents a valuable touchpoint with customers, especially for health care, pharma, and fitness-focused products or services,” explained Don Oelke, COO and co-founder of Austin, Texas-based Grocery TV. “Many of the supermarkets in our network have pharmacies, so it was a natural next step to provide a more enhanced, digital experience in that part of the store.”