'Surfin MLB' with Hurley
Good news for baseball and surf fans alike! After a successful Holiday capsule collection, iconic Southern California surf brand Hurley is partnering with Boston-based '47 on another MLB® collection — just in time for summer.
By staying true to what makes baseball America's favorite pastime, underscored by a distinctly Hurley point of view, the Hurley x '47 x MLB® Collection is proof positive that true stoke has the possibility to transcend and bring fans together. "At the end of the day, it's about a shared love of sport. And having fun. There's something nostalgic about tossing the ball around, going to a game, or spending all day at the beach with your friends. So to me, this collection is about all those carefree summertime feelings of my youth — just with better clothes," says pro surfer, Hurley's head of Sports Marketing Brett Simpson.
"This year we celebrate 75 years of designing premium sportswear for consumers around the world. This collaboration with Hurley blends their passion for surfing with our baseball roots, creating an authentic, tropical-inspired MLB® collection so fans can cheer on their favorite team all summer long," says Dave Zaleznick, VP of Brand at '47.
This iteration of the collaboration between Hurley, '47, and MLB® is a true celebration of summer, featuring custom floral prints showcasing each Team's colors and logos in styles needed for spirited beach days and game days. Fans can choose from two best-selling Hurley boardshorts, the Phantom Tailgate and Cannonball Volley boardshorts; four different hat styles including a straw lifeguard hat, the '47 CAPTAIN featuring a flat bill and unstructured crown, the '47 MVP equipped with Phantom technology, and the '47 TRUCKER with breathable mesh panels. The Hurley x '47 x MLB® Collection is rounded out by Hurley's best-selling short sleeve t-shirt reworked with MLB® fans in mind. Hint: big logos for extra team spirit.
The Hurley x '47 x MLB® Collection launches on April 19th and can be found online at hurley.com and 47brand.com; it's also being carried by retailers nationwide — including at MLB® stadiums across the country.