Streaming services seen as good value

Consumers continue to view streaming video as a good value despite growing concerns about the economy, a study by Hub Entertainment Research reveals. While nearly nine in ten consumers are worried about inflation and a potential recession, they are more likely to cut spending on other forms of entertainment before canceling video subscriptions.

Results of Hub Entertainment Research’s semiannual “TV Advertising: Fact vs. Fiction” survey also indicate viewers still consider streaming to be a good value.

“Consumers are still feeling aftershocks from the economic disruption of the pandemic, and that anxiety isn’t going away. If anything, recent economic news has made many of them more skittish,” Hub Senior Consultant Mark Loughney said.

The data also indicated that during a time of economic uncertainty, viewers are sensitive to the frequency of subscription TV rate increases. Nearly nine in 10 agree that these increases are coming more often than in the past. As a result, many consumers are considering canceling subscriptions or switching to lower-cost, ad-supported offerings, Hub reported.