Sports Summit a big part of NAB

New this year at NAB, the Sports Summit: The Future of Sports Rights and Fan Experience is a three-day program exploring the tech and trends transforming the fan experience and driving new revenue streams.

A cornerstone for media companies, live sports draw millions of real-time viewers across streaming platforms, television, radio, and social media. The 2025 NAB Show will connect industry leaders and equip businesses with the actionable insights and strategies needed to thrive in this dynamic ecosystem, showcasing how cutting-edge technologies like real-time analytics and immersive fan experiences are redefining content delivery. Additionally, the rise of athlete-owned media ventures and transformative changes like the NCAA NIL rule are creating new licensing opportunities and reshaping the media rights landscape.

The Sports Summit includes show floor sessions and an exclusive paid conference that will delve into the lucrative sports sector, where annual U.S. sports rights revenues are projected to rise from $29.54 billion in 2024 to $34.72 billion by 2027, according to S&P Global Market Intelligence.

Program:

10:30 AM - 11:30 AM PDT

W1768 Theater 1

Sports Summit Opening Remarks and Keynote: PEAK HUMAN: Unleashing the Champion Within

Chopra will delve into the deep cultural impact of sports narratives, and the mythic pursuit of Human Potential.

Open to All Badge Holders

Sports Summit

Theater 1

11:30 AM - 12:15 PM PDT

W1768 Theater 1

Beyond the Game: Original Content Driving Viewership off the Field of Play

Explore innovative storytelling techniques, see examples of content that drives viewership and learn how leagues, teams, and media partners are pushing the envelope in sports content creation and connecting with fans.

Open to All Badge Holders

Sports Summit

Theater 1

12:15 PM - 12:45 PM PDT

W1768 Theater 1

Eluvio Content Fabric: The Most Powerful Platform for Distribution and Monetization of Live Sports

Hear how Eluvio is solving the generational problems of video over the Internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetization of premium video

Open to All Badge Holders

Sports Summit

Theater 1

2:00 PM - 2:45 PM PDT

W1768 Theater 1

Wagering and Viewership: Capitalizing on the Betting Boom in Sports

Discover innovative ways to work with betting platforms to attract the wagering fan.

Open to All Badge Holders

Sports Summit

Theater 1

2:45 PM - 3:30 PM PDT

W1768 Theater 1

Engaging Audiences through On-Air Talent

Hear strategies for selecting, developing, and supporting talent that resonates with viewers, as well as the growing importance of personal brand-building in sports and entertainment.

Open to All Badge Holders

Sports Summit

Theater 1

3:45 PM - 4:30 PM PDT

W1768 Theater 1

Women’s Sports: Unlocking New Markets and Opportunities

Women’s sports are booming. This session explores strategies for media companies to maximize visibility, revenue, and appeal to new demographics in this growing market.

Open to All Badge Holders

Sports Summit

Theater 1

Monday, Apr 7

10:30 AM - 11:15 AM PDT

W1768 Theater 1

Game Changing Venues

Learn about cutting-edge technology and how it is reshaping stadiums and arenas to offer fans more engaging, immersive, and personalized experiences.

Open to All Badge Holders

Sports Summit

Theater 1

11:15 AM - 11:45 AM PDT

W1768 Theater 1

How Twelve Labs and Dyn Sport Are Revolutionizing Sports Content Personalization

Open to All Badge Holders

Sports Summit

Theater 1