Sports fans still engage with radio and podcasts

Two-thirds of sports fans engage with radio and podcasts, study finds.

As any team fan knows, half the enjoyment of sports is talking about the game and engaging with like-minded fans. It is little wonder then that a new study finds that nearly two-thirds of sports fans engage with two forms of audio that build community and score high on the media scale for engagement. Crowd React Media says 63% of the sports audience engages with radio and/or podcasts. And more than a third listen to radio programs or podcasts specifically focused on sports betting and odds.