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Sister Betsy Surf Wax sets itself apart at debut Surf Expo

Sister Betsy Surf Wax was among those making their debut at Surf Expo 2021.

Call it divine intervention or maybe following the holy holidays, for the Sister Betsy team, it was about showing off their new surf wax and branded apparel. In the short time that Sister Betsy has come to market, the brand has already been making a large impact on surfers and news is spreading quickly, especially among younger surfers. Sister Betsy is a surf wax and apparel company that is by surfers for surfers with humble roots and a commitment to being a genuine brand that will always focus on its customers.

\The Surf Expo was a great opportunity to see what an amazing company Sister Betsy is and all of the exciting new products they have to offer.

Sister Betsy was founded by James Moseley, a local surfer from Los Angeles. James is passionate about having a brand and a company that is inclusive, environmentally friendly, and above all, stays true to surf culture. Part of the inspiration behind the Sister Betsy brand name is the song Bam Bam by Sister Nancy. Bam Bam is a well-known reggae anthem. Sister Nancy is known as being the first female dancehall DJ that dominated the dancehall scene for over two decades. Reggae music has always played a role in the counterculture aspect of surf culture so it makes sense that Bam Bam and Sister Nancy would lend a hand in inspiring the Sister Betsy brand.

The meaning behind the word "bam" itself marries nicely with what James is trying to accomplish with the Sister Betsy brand. It can be used as an exclamation or as a way of saying that an individual's spirit cannot be held within any confines. James himself has chosen to take his own path in life, not sticking to traditional nine to five business roles or the conventional ways of breaking into an industry by things like unpaid internships. He has chosen instead to create a successful business from scratch and make a name for himself from within the industry. With that business, he is spreading his message of following what you believe in and taking your own path and making a positive impact in his customers along the way.

The Sister Betsy products are easy to spot, with their eye-catching and beautiful depiction of a nun, "Sister Betsy" with electric hands over a crystal ball that holds the scene of a surfer inside. The intention behind the design is to inspire, according to James. "The possibilities are endless, and the sky is the limit" are two of the phrases he'd love the image to beckon to mind when his customers see it. Pick up your board more, take more surf trips, the Sister Betsy brand not only inspires this kind of courage, but it helps to make it possible with its accessible products.

The surf wax he created went through rigorous testing and designing before James found the best formula that would have incredible longevity for surfers. The wax is made in America and is also made with organic materials during a hand pouring process. James himself will pour batches of the wax as he is committed to ensuring a high-quality product with each and every batch. The hexagonal shape of the wax is not only a unique and esthetically pleasing design choice, but it makes for a wax that is easy to use.

A large source of support of Sister Betsy Surf Wax has been young surfers around Southern California that compete in surf competitions. When those young surfers found out about the Sister Betsy brand, they were hooked. James has sold enormous amounts of his wax to young surfers both in Southern California and then also across the globe as the word spread.


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