SEMA 2025 wraps, brings live content to those at home

2025 SEMA Show drew record online engagement and giving fans unprecedented access to the Show floor, outdoor activations, and industry icons. With 31 hours of live programming streamed across YouTube and Meta, the broadcast captured the best of the SEMA Show--from the latest builds and trending products to can't-miss interviews and high-energy demos.

Returning host Chris Jacobs led the on-site team alongside Alliyah Becerra, JC Fernandez, and 14-year-old newcomer Elija Isra, whose debut added fresh energy and perspective to the coverage.

Highlights from the 2025 Broadcast

Battle of the Builders, Up Close: Viewers followed the competitors from concept to reveal, with behind-the-scenes access to their stories and craftsmanship.

Outdoor Action Like Never Before: New all-access cameras brought every burnout, drift, and stunt to life from Hoonigan Burnyard, HorsePower Rodeo, Nitro Circus, OPTIMA Unleashed, and SPARQ Slide City.

High-Impact Segments: Fast-paced coverage matched the energy of the Show, spotlighting more vehicles, tech, and trends in real time.

Legends Live On Air: Industry icons, including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, Gabriel "Fluffy" Iglesias, and the Ringbrothers, among countless others, headlined this year's lineup.

Record Reveal Count: More manufacturers than ever chose SEMA Live for their global debuts.

First-Ever SEMA Cruise Broadcast: The full Friday SEMA Cruise aired live from 4:00 - 6:00 p.m. PST, closing out the week with thousands of custom builds parading before fans as they traverse Las Vegas roads.

From in-depth storytelling to unscripted moments, SEMA Live presented by AutoZone once again proved to be the ultimate way to experience the SEMA Show, whether on-site or streaming from around the world. Catch the highlights for yourself: here are the four SEMA Live segments from this year's broadcast, featuring unforgettable reveals, on-site action, and interviews straight from the Show floor.