SEC Conference now has 'Official Baked Beans'
It doesn't matter if you are celebrating with a bowl of chili made with Bush's Chili Beans or serving Baked Beans alongside tailgating favorites, Bush's Beans is a natural fit for gameday gatherings. "Nestled in the foothills of the Smoky Mountains, our brand has been rooted in the heart of SEC country for over a century," said CEO Al Williams. "We're excited to strengthen our connection with SEC fans and bring even more joy and good times to gamedays. We think this is the start of a beautiful partnership."
The sponsorship includes integration of Bush's Beans on SEC Network programming and within the SEC footprint through SEC Nation, the network's traveling football pre-game show. Bush's Beans will also activate on-site at SEC FanFare at the football championship in Atlanta and will have a presence at other major SEC championship events. There might even be an appearance from the one and only spokes dog, Duke.
"The addition of Bush's Beans as an SEC official sponsor fits perfectly with our fans' tailgating experiences for football and gatherings throughout the year. With their headquarters in the SEC footprint, we are pleased to welcome Bush's Beans to the SEC sponsor family," said SEC Commissioner Greg Sankey.
"It is going to be an exciting season," said Williams. "We look forward to showcasing Bush's as That Beautiful Bean Company on SEC Network and at various SEC events throughout the year."
To learn more about Bush's Beans visit bushbeans.com and follow Bush's Beans on Instagram, Twitter and Facebook for more exclusive content.