Podcast listening cuts into TV viewing time, social media use

There are more media options, but no more hours in a day and that means consumers are making some choices. And they are choosing audio. A new report from marketing research firm KS&R finds podcasts have emerged as what it describes as a "significant contender" in capturing consumer share of media consumption. Nearly three in ten podcast listeners are watching TV less frequently than in the past, and a quarter are browsing social media less often.