Panasonic gets into the personal care and grooming business

Panasonic has launched the MULTISHAPE Modular Personal Care System, the first integrated grooming system on the market. The MULTISHAPE is a perfect grooming solution for frequent travelers – whether it be for business or pleasure – as they can customize it to fit their individual grooming preferences, allowing them to maintain or refresh their grooming routines, at anytime and anyplace, without compromise. Panasonic also announced the launch of a new, dedicated e-commerce site – PanasonicMultiShape.com – where consumers can purchase the grooming system.




Featuring one of two rechargeable battery "main unit" handles and a premium selection of five attachments to purchase from as needed, the MULTISHAPE allows users to execute a streamlined, daily personal care routine with just one device. All users need to do is simply attach one of the five heads to the main unit. As a result, the MULTISHAPE is a cost-effective, sustainable solution as users will no longer need to purchase, charge or store multiple grooming tools.


Customizable and Pre-Built Kits for a Tailored Grooming Experience


Users will be able to select from the following five attachments and two main units to create their own custom kit:


Beard/Hair Trimmer Head: Includes an adjustment dial with 39 length settings and two comb attachments to achieve 1-10mm or 11-20mm lengths.


Beard/Hair/Body Trimmer Head: Includes an adjustment dial with 58 length settings, three comb attachments ranging from 1-30mm, and one dedicated body attachment for precise and gentle trimming as close as 0.5mm of sensitive areas like the underarms.


3-Blade Shaver Head: To reduce the number of strokes required for a close shave, the individual Floating Blades move independently in three directions and gently follow the contours of the face and neck. The blades are positioned at 30 degrees and can groom away even the thickest stubble from the root, so users remain stubble free for up to eight hours. They won't blunt or cause skin irritation either. Finally, round-shaped outer foils fit uniformly against the skin, even under the chin for a close shave over the entire surface.


Nose/Ear/Facial Trimmer Head: Designed with an advanced, double-edged cutting blade, users can efficiently trim away pesky nose and ear hair from all directions without any pulling. As users are trimming, a vacuum function suctions away hair so there's no scattering of cut hair in and around the ear or nose, making post-trim cleanup easier.


Electric Toothbrush Head: Utilizing Sonic Vibration Technology to achieve a deep clean, the brush has a unique shape with tufts of flat, extra-fine bristles on both edges and in the middle of the brush to effectively and thoroughly clean the surface of and in between teeth.


Li-ion Battery Main Unit: Operates up to 90 minutes*1 on a one-hour charge and has an anti-slip coating for a firm grip.

Ni-MH Battery Main Unit: Operates up to 50 minutes*1 on a one-hour charge. Designed with a matte coating for a firm grip.

*1 Based on dry usage at 68-86° Fahrenheit; Average operating time when using the ER-CTN1 (Beard /Hair Trimmer).


The blades on all the trimmer and shaver heads utilize durable Japanese stainless-steel blades that are designed to provide years of gentle and precise shaves. All heads and main units are designed for wet or dry use.


In addition to a customizable kit, four pre-built starter kits are available for purchase: two versions of a Beard/Hair Trimmer Kit, which include the Beard/Hair Trimmer Head and one of the two main units, and two versions of a Beard/Hair/Body Trimmer Kit, which includes the Beard/Hair/Body Trimmer Head and one of the two main units.