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NIL helping bring EA Sports College Football back

Electronic Arts Inc. said it has partnered with athlete marketing and group licensing company OneTeam Partners to feature eligible Football Bowl Subdivision players in 2024’s EA Sports College Football video game, including their names and likenesses. Compensation amounts and a payment structure for athletes who decide to participate is still being finalized, according to an EA Sports representative, while officials at Wisconsin, Northwestern, TCU, Fresno State and Tulane indicated they plan to be included in the game.

EA College Football is a highly anticipated release because it’s been missing for so long. College football fans have been waiting since 2013 for a new college football game for Xbox and PlayStation. And while EA Sports is being coy about EA College Football’s exact release date, at least we know the game’s in the works.


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