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NFT's finding their niche

What are NFT's?

Non-fungible tokens (NFTs), a type of digital asset, have exploded in popularity this year, with NFT artworks selling for millions of dollars and musicians such as the Kings of Leon rock group embracing them for their latest album.

An NFT is a digital asset that exists on a blockchain. The blockchain serves as a public ledger, allowing anyone to verify the asset’s authenticity and ownership.

So unlike most digital items which can be endlessly reproduced, each NFT has a unique digital signature, meaning it is one of a kind.

NFTs are usually bought with the cryptocurrency Ether or in dollars and the blockchain keeps a record of transactions. While anyone can view the NFTs, the buyer has the status of being the official owner - a kind of digital bragging rights.

Who's getting involved?

Curio, the premiere NFT platform for entertainment brands and musical artists has announced the launch of their peer-to-peer Exchange. The launch follows an oversubscribed seed funding round of $1.2 million and several successful digital collectible releases for the hit show American Gods, all of which sold out shortly after dropping.

Curio's NFT Exchange makes peer-to-peer trading of NFTs totally accessible for non-crypto-savvy everyday fans. Fans who purchased, for example, the American Gods NFTs during the drops can now resell them without taking them off the Curio platform. Other fans who missed the drops can now add these NFTs to their collection. And the brand and creatives earn a royalty on every transaction in perpetuity.

"NFTs are exploding in popularity, yet the space has struggled to provide an accessible user interface that enables everyone to engage in a more meaningful and modern way with the brands and content they love," said Juan Hernandez, CEO of Curio. "This new Exchange is the most inclusive and accessible avenue for musical artists, brands, and fans to enter the NFT space."

The Curio Exchange is built with a user-friendly interface that provides accessibility for both experts and newcomers. No prior knowledge of cryptocurrency or Ethereum gas prices is necessary for fans to buy and sell NFTs on Curio. With the use of a credit card and a smooth transaction experience, the everyday fan can now be a collector of NFTs.

With the Exchange launch, brands can utilize a 1:1 marketing channel with fans who missed drops and want to own specific NFTs. This is valuable for fans who want to complete challenges to earn rewards, such as collecting the entire set of characters from the American Gods: Lakeside Collection by the series finale to receive a mystery bonus NFT.

"The ease of use and overall functionality of the Curio NFT exchange is unlike any other in the space right now," explained Hernandez. "Transactions are simplified with the use of credit cards, and it drives content in a new, fun, interactive way and creates a community where NFT first-timers can easily familiarize themselves with this fast-growing space."

Curio delivers a new universe to serve fans through digital collectibles, driven by state-of-the-art NFT technology. Working with the biggest names in the entertainment industry, Curio brings innovative, cutting-edge engagement opportunities to delight fans and provide new ways to enhance their relationship with brands. To learn more, please visit:


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