NFL, live sports providers love streaming technology

The streaming sports sector is experiencing rapid growth as media companies and technology giants alike make sports content a centerpiece of their digital strategies. Sports-driven streaming has not only increased viewership and engagement but is also helping platforms reduce subscriber churn and drive advertiser interest, making live sports an invaluable asset in the competitive streaming marketplace.

“It’s intentional,” says Roger Goodell, the NFL commissioner, who spoke to THR inside Levi’s Stadium in Santa Clara, California, where he was celebrating the league’s partnership with another streaming power player, YouTube. “It’s intentional with our partners to use technology, to use different platforms, to be able to reach a broader audience, whether you want to watch through streaming or you want to watch it on pay television or broadcast. We want our fans to be able to reach the NFL any way they can.