Miller Lite releases 'Beernaments', first drinkable ornaments
The holidays are upon us, and decorations are (mostly) up – but Miller Lite is giving beer lovers across the country a reason to save some space on their trees for one more festive touch. Introducing Beernaments: Miller Lite’s first ever “drinkable” ornaments.
For the launch of Beernaments, the brand partnered with actor and comedian, Jimmy O. Yang, to explain the holiday magic behind the drinkable décor and give you holiday hacks to make your tree extra merry in a new video. Miller Lite Beernaments are available nationwide on Beernaments.com for only $19.75 (6 pk), while supplies last.
This holiday season, more and more are opting for intimate in-person gatherings. A perfect opportunity for Miller Time and Beernaments, which gift you a moment together to decorate, drink and be merry.
"We know that people are looking forward to more intimate holiday celebrations this year, which means more Miller Time with close friends and loved ones," said Sofia Colucci, global VP of Miller family of brands. "Our Beernaments are not only hilarious, but a great way to keep the holidays bright for beer lovers everywhere, from drinks to décor."
Miller Lite is no stranger to creative ways of drinking your favorite beer, with innovations like the Shoezie and the Cantenna. Now, the brand is partnering with Jimmy O. Yang to unveil Beernaments. Jimmy knows the holidays well, and how to make Miller Time a priority. In a new video, Jimmy O. Yang explains how to best enjoy Beernaments and celebrate the season his way.
"Long time Miller Lite fan, first time professional holiday decorator, I'm very excited to help bring Beernaments to beer lovers, holiday enthusiasts and just generally joy to the world," said Jimmy O. Yang, comedian, actor and Miller Lite partner. "I honestly had no idea what to get my friends this year, and these Beernaments are going to be the biggest hit during the holidays for my friends, family and fantasy football league. Who wouldn't want to drink beer out of an ornament?"
Beernaments fit snugly around 8 oz. cans of Miller Lite and ship in sets of six for sharing (with your 21+ friends). Once enjoyed, Beernaments can be hung on Christmas trees for all to behold by simply using the tab and a hook. Miller Lite Beernaments (6 pk.) are available nationwide on Beernaments.com for $19.75 while supplies last. Beer sold separately. Miller Lite Beernaments was co-created by DDB Chicago, DDB San Francisco and Alma.
For more information Miller Lite, checkout www.millerlite.com.