Local markets embracing championship games on radio

As the NFL Championship Games take center stage, sports radio stations in key markets are shifting into full event mode, rolling out wall-to-wall coverage, expanded pregame shows, live remotes, and aggressive social engagement strategies designed to capture fan excitement and maximize audience reach.

In Boston, Denver, Los Angeles, and Seattle, the flagship radio stations of the Patriots, Broncos, Rams and Seahawks are transforming championship weekend into a multi-platform experience, blending traditional radio with digital video, social media, and on-location broadcasting.

Boston: Event Radio Takes Over

At Beasley Media Group’s “98.5 The Sports Hub” WBZ-FM championship weekend means near-total Patriots immersion. The station is airing more than three hours of pregame coverage, followed by halftime analysis and an extended postgame show that includes press conferences, fan reaction, and expert breakdowns. Much of the programming originates from Gillette Stadium and Patriots Place, reinforcing the station’s live, on-the-scene presence.

The station’s social channels are also central to the strategy, delivering real-time commentary, live video clips, and interactive fan engagement.

Denver: Broncos Energy Drives Coverage

In Denver, iHeartMedia news/talk KOA (850), the Broncos’ flagship station since 1969, is leaning heavily into championship mode with extended pregame programming, live stadium broadcasts, and marathon postgame shows led by longtime play-by-play voice Dave Logan. Coverage spans more than 100 affiliates across the Broncos Radio Network, supported by aggressive streaming, podcast, and social media distribution.

Los Angeles: Multi-Platform Playoff Buzz

Good Karma Brands “ESPN LA 710” KSPN Los Angeles and the Rams Radio Network are delivering extended championship programming that includes expanded studio shows, live sideline reporting, and postgame analysis.

Stations are also promoting fan watch parties, social-first content, and interactive engagement designed to extend listening beyond the broadcast and into digital and social spaces, reflecting the market’s emphasis on lifestyle-driven sports consumption.

Seattle: Seahawks Coverage Goes Hyper-Local

Bonneville’s “710 Seattle Sports” KIRO-AM is anchoring its championship strategy in nonstop Seahawks-focused programming. The station is rolling out an all-day buildup, live stadium broadcasts, extended postgame reaction, and fan call-in marathons designed to capture the emotion and energy of playoff football.