Instagram Edits app to attract video creators

Some Instagram news.

Meta's Instagram has launched Edits, a video editing app designed to compete with ByteDance's CapCut. The app, which initially outperformed CapCut in downloads but has since fallen in rankings, offers features such as overlay adjustments, volume control and an in-app teleprompter. Edits hopes to attract creators by allowing high-quality exports without watermarks, a common limitation of CapCut. Product lead, Tom Bender, emphasizes the importance of frequent updates to enhance the app's appeal.