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How ESPN is using short clips to satisfy sports fans

  • Writer: Rick Limpert
    Rick Limpert
  • 2 minutes ago
  • 1 min read

ESPN is enhancing its digital strategy with the upcoming launch of a personalized "SportsCenter" as a digital standalone, aiming to cater to fans by offering tailored content on preferred platforms, says Senior Vice President of Marketing Jo Fox. The network also is producing 400 to 500 clips daily to attract younger sports enthusiasts who prefer short-form content.




 
 
 

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