Gen Alpha watches YouTube, engages
- Rick Limpert
- 1 hour ago
- 1 min read
YouTube has become the primary platform for children ages 2 to 12, with 78% using it, surpassing video-on-demand services and games, according to Precise TV's Precise Advertiser Report: Kids. The report illustrates YouTube's influence on family purchasing decisions, with 77% of parents noting their children have requested products seen on the platform.
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