Gamers should expect to see more 'in game ads'

The global in-game advertising market size is estimated to grow by $6.07 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 13.87% during the forecast period. The gaming industry's rapid growth, driven by free-to-play online games like Apex Legends and Fortnite, will expand to a USD300 billion market with 2.4 billion gamers by 2025. In-game advertising (IGA) will thrive due to partnerships between publishers and advertisers, reaching diverse demographics and geographies. IGA formats include interstitial ads, video ads, native ads, and non-interruptive ads on mobile games, desktop games, VR, AR, and streaming platforms. Brands leverage IGA for customized advertising through various formats like billboards, background displays, and cut-scenes, ensuring audio-visual impact while avoiding issues like pop-ups, memory issues, or limited game support.