Gamers love streaming TV

Gamers spend 25% more time watching streaming TV than non-gamers do, according to a new report from Samsung Ads.

The study, unveiled at IAB PlayFronts, found that gamers are open to ads and are constantly transitioning between playing games and watching streaming entertainment.

The report, which aims to understand how to reach a vast, highly desirable community, found that gamers are glued to CTV (connected TV), with 77% of all linear minutes watched by just 27% of gamers. It comes as little surprise that they’re engaging with content via FAST (free ad supported TV) platforms like Samsung TV Plus at a 25% higher rate than non-gamers.

More than 65% of respondents say they regularly switch between playing games and streaming entertainment content within one hour. On average, they spend nearly two hours a day viewing streamed content, with 92% consuming games and entertainment in the same day. Also, more than one-third (36%) of console gamers surveyed spread their time across multiple games and play two to three games within a week, while 64% play just one game within a week.