FreeCast debuts shoppable TV streaming channel

FreeCast has introduced Test Drive Live, a shoppable TV streaming channel available on Roku and the FreeCast service that features unboxing videos, live demos and expert reviews of products trending on social media and retail platforms. FreeCast CEO William Mobley notes that the format is designed to provide viewers with detailed insights into products, and distinguish itself from traditional cable shopping channels by focusing on transparency and shopper engagement.