For US Open, Heineken 0.0 (Love Love)

Heineken is passionate about serving fans both on and off the court with premium sips and experiences, and will be teaming up with well-known tennis couple Taylor Fritz and Morgan Riddle to celebrate the launch of L0VE.L0VE.

"We're both thrilled to partner with Heineken 0.0 for the US Open. As we travel together for the ATP Tour, it's important for us to find that balance between intense training and downtime. Having an alcohol-free option like Heineken 0.0 is a perfect match for our lifestyle. It's become our go-to for enjoying a great brew without compromising on taste, no matter where we are. Tennis is a huge part of our lives, and partnering with a brand that shares our passion for the sport and moderation makes this collaboration even more meaningful. We can't wait to experience Heineken L0VE.L0VE at the US Open with fans and show that it's always possible to enjoy responsibly, on or off the court," said Taylor Fritz and Morgan Riddle.

The brand will also be providing an opportunity for lucky fans across the country to experience L0VE.L0VE for themselves live at the US Open. By visiting https://www.heineken.com/us/en/promos/lovelove, consumers who are 21 or older can enter for a chance to win limited-edition Heineken 0.0 cans, two tickets to a US Open match, and more. No purchase is necessary to enter or win.

From the Heineken Bar to the Heineken Red Star Patio Cafe, Heineken gives tennis fans the opportunity to relax and enjoy a refreshing beverage anywhere during the US Open. Along with the limited edition Heineken 0.0 L0VE.L0VE packaging, Heineken® Silver, the world-class light beer with low-cal and low-carbs, will be available exclusively on tap for the first time at the US Open - a perfect choice for those seeking a crisp and refreshing light beer option. Additionally, for the first time at US Open Fan Week, Heineken Silver draught will be available for sampling to select NYC consumers, while supplies last.

No matter how or where you sip Heineken® during the US Open, drinkers always have a choice in how they are part of the social occasion thanks to the variety of Heineken® Original, Heineken® Silver and Heineken® 0.0. For fans enjoying the tournament from home, the full Heineken portfolio is available at retailers nationwide. To see all the Heineken 2024 US Open highlights, follow @Heineken_US on Instagram or follow @HeinekenUSA on Facebook.