Facial aesthetics market seeing success with radio ads

Face Value: Study Shows AM/FM Radio Over-indexes With Facial Aesthetics Market.

While it may be assumed that advertising for facial aesthetics — as in non-surgical anti-wrinkle treatments via injection, with prominent brands including Botox, Xeomin, and Jeuveau — would be more effective on visual media, new research shows just the opposite. Results of recently released research show that AM/FM radio and podcasts are more effective than TV at reaching this potentially large market.