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Extreme weather events making people tune to news radio

A blistering heatwave. Smoke from Canadian wildfires. Severe flooding in Kentucky. Extreme weather has become the norm in the summer of 2023. Despite the availability of weather info from apps and other sources, Americans continue to tune into broadcast radio to stay informed during major weather events. “We see sustained spikes in our ratings during these intense crises, and it's not limited to the heatwave,” says Bill Smee, VP of News Programming at Audacy.


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