Digital Commerce 360 reveals its early estimates of 2022 U.S. holiday ecommerce sales and growth
Holiday shopping trends.
Ecommerce revenue is projected to reach $224.31 billion during the holidays this year
The digital share of total retail sales will hit 24.5%, meaning nearly $1 in every $4 spent on retail purchases during the 2022 holiday season will come from online orders
63% of online retailers anticipate high inflation will cause consumers to purchase fewer gifts overall this season
16% of online shoppers said they would seek out retailers that offer price matching more than in 2021
What are the experts saying?
“A raw material shortage made it tricky to manufacteur goods, shipping containers were scarce, and massive bottlenecks at ports meant holiday shipments were idle. That all worked to stunt ecommerce growth [in 2021]. Now, it’s inflation and surplus inventory that are troubling retail executives and causing consumers to expect deep discounting.”
Shop early and smart this upcoming holiday season.