Cup Noodles brings 50 Years of originality with search for 'Next Great Food Innovator'

Nissin Foods, the inventor of Cup Noodles, celebrates its 50th anniversary by calling on all budding culinary minds to submit original ideas for the "Use Your Noodle" innovation contest, which acknowledges the creative, unconventional possibilities in the food industry starting on Sept. 18 - the brand's birthday. Submissions will be judged based on creativity, originality, and quality by acclaimed teen chef and social media talent Eitan Bernath and Nissin Foods President and CEO Michael J. Price.



Nissin Foods, the inventor of Cup Noodles, celebrates its 50th anniversary by calling on all budding culinary minds to submit original ideas for the "Use Your Noodle" innovation contest, which acknowledges the creative, unconventional possibilities in the food industry starting on Sept. 18 - the brand’s birthday.

Just like Nissin's founder Momofuku Ando, the inventor of instant ramen, Cup Noodles wants innovators, entrepreneurs, cooks, and community leaders to use their noodles to come up with original food concepts, products, gadgets, ideas or unexpected flavors that could rock the food industry. One visionary will win $50,000 to help bring their transformative vision to the world.


"Innovation is the cornerstone of Nissin Foods," said Price. "Mr. Ando believed 'peace will come to the world when there is enough food,' and that revolutionized the industry with the debut of Cup Noodles in 1971. Today, the brand is sold in 100 countries worldwide, selling 50 billion Cup Noodles products to date. This anniversary marks a major milestone for the brand as we continue to celebrate Cup Noodles as a global food innovator and fan-favorite, cultural mainstay."


How to enter: Entries don't need to be Cup Noodles-related but should be food-focused and inspired by the noodle-maker's beginnings and history of bold creativity. Submit a short video (no more than 1 minute in length) on your personal Instagram or Twitter feed, using the hashtag #UseYourNoodleContest to share your most innovative food idea, the inspiration behind it, and how it could revolutionize the food industry or pop culture. Be sure to tag @OriginalCupNoodles on Instagram or @OrigCupNoodles on Twitter so we can see your creative ideas.


"I'm honored to celebrate Cup Noodles' 50th birthday by helping an aspiring innovator disrupt the way we think about food," said Bernath. "Inspired by Mr. Ando and his belief that 'inspiration leads to invention,' the 'Use Your Noodle' contest not only honors and celebrates the brand's history of innovation, but also encourages the next generation of culinary thinkers to dream big for a chance to turn their ideas into reality!"


For complete submission guidelines and how to enter the "Use Your Noodle" innovation contest, visit nissinfoods.com. Call for entries will close on October 15, 2021.