Comcast RISE opens to award $1 Million grants to businesses owned by women and people of color

Comcast has announced it will award $1 million in grants to 100 small Atlanta area businesses owned by women and people of color, including Black, Indigenous, Hispanic, and Asian American owners, among others. Atlanta was one of five cities, including Detroit, Pittsburgh, Philadelphia, and Twin Cities, selected for the program. Comcast will award a $10,000 grant to 100 local businesses from the Comcast RISE Investment Fund, for a total of $5 million across 500 businesses. This brings the amount awarded to $16 million to date.



Check out the application process that will open to qualifying businesses June 1-14. Prospective owners must have their businesses located in the City of Atlanta or in Fulton, Gwinnett, Clayton, Cobb or DeKalb counties.


“The pandemic brought unprecedented challenges to my business,” stated Sabrina Scott-Pappas, owner of ES Bev Co. “The Comcast RISE program supported my business at a very pivotal time, providing an upgraded technology package that helped us not just weather the storm, but actually thrive.”


Also, Comcast RISE invests in ongoing mentorship and resources to help businesses succeed over the long-term. The program has partnered with Ureeka, an online platform for entrepreneurs, to provide grant recipients with business coaching to help build skills in company foundation, growing customers and financial stability.


All Comcast RISE recipients will also have a specialized online networking community within Ureeka with access to educational resources, sources of capital, and vetted experts such as U.S. Black Chambers, National Asian Pacific Islander Chamber of Commerce & Entrepreneurship, U.S. Hispanic Chamber of Commerce, Association for Enterprise Opportunity, Walker’s Legacy and Operation Hope.


“Ureeka is proud to partner with Comcast RISE to grow small businesses nationwide with coaching and digital services,” said, Melissa Bradley, Co-Founder, Ureeka. “We know there are stark disparities in access to capital and resources for entrepreneurs of color and women entrepreneurs. The additional coaching and digital resources that these businesses receive, in addition to potential monetary funding, will help these businesses gain valuable skills and opportunities that will help them move from survive to thrive.”


Did you know, Comcast RISE was formed in late 2020 to give small businesses owned by people of color, from bakeries and barber shops to childcare centers and cleaning services, the grants needed to not just survive, but thrive. The 4,700 recipients are from 422 cities across 34 states. In November 2021, Comcast RISE announced a major expansion to all women-owned businesses nationwide.


“I am proud of the positive impact the Comcast RISE program continues to have in supporting local businesses in Atlanta and across the country,” said Jason Gumbs, Regional SVP at Comcast. “It is gratifying to see firsthand how the program has benefitted small business owners, who continue to excel and make incredible contributions to our communities.”


Comcast RISE Marketing and Technology Services


In addition to the Investment Fund, Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” provides the opportunity for small businesses owned by people of color and women nationwide to apply for grants for one or more of the following support focus areas with the opportunity to receive one.


Marketing Services Grant: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including:


Media: A linear TV media campaign to run over a 90-day period.


Creative Production: Turnkey 30-second TV commercial production, plus a media strategy consultation and a 90-day linear TV media campaign.


Consult: Digital audits by Ureeka in the form of Website Repair Reports and SEO Keyword reports to target website mechanics and effective organic marketing


Technology Makeover Grants: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice and cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.)


Monetary Grants:  In round one, which was announced in April of 2021, the Comcast RISE Investment Fund  provided  $5 million in grants  to  500  small businesses owned by people of color in  five cities: Philadelphia/Chester, Houston, Atlanta, Chicago, and Detroit. In round two, which was announced in September of 2021, the Comcast RISE Investment Fund  provided  $6 million in grants  to  600  small businesses in  six cities: Miami, Houston, Oakland, Seattle, the Twin Cities, and Washington, D.C. As noted above,  the Comcast RISE Investment Fund  will provide  an additional $5 million in grants  to  500  small businesses owned by people of color and women in  five cities: Atlanta, Detroit, Pittsburgh, Philadelphia, and the Twin Cities.    


All eligible applicants will receive a monthly Comcast RISE newsletter with educational content, and all small business owners can visit the Comcast RISE destination on the X1 platform featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the X1 voice remote.


Comcast’s Ongoing Commitment to Advancing Digital Equity


Comcast RISE is part of Comcast’s ongoing efforts to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast has committed $1 billion to programs and partnerships that will reach tens of millions of people with the skills, opportunities, and resources they need to succeed in an increasingly digital world.


More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com.