College quarterback enters into partnership with Dr. Pepper
NIL being put to good use.
Dr Pepper is making a big move as they have announced a partnership with Clemson Tigers quarterback and leading Heisman Trophy candidate DJ Uiagalelei, who will be featured in the brand's upcoming "Fansville" college football marketing campaign. While the brand has long been synonymous with celebrating college football, this is Dr Pepper's first partnership with an active college athlete, following the recent NCAA and state rulings that allow athletes to monetize their likeness in brand promotions, campaigns and advertising.
Uiagalelei is among the most prominent quarterbacks returning to college football in 2021. A five-star recruit, he is entering his sophomore season and is a front runner for the 2022 Heisman Trophy awarded to the best player in college football. Uiagalelei is also projected as a top prospect for the 2023 NFL Draft.
"We're thrilled to have DJ on board for one of Dr Pepper's most exciting campaigns of the year," said Andrew Springate, Chief Marketing Officer for Keurig Dr Pepper. "A universally loved Heisman Trophy contender who embodies true sportsmanship, DJ is exactly what fans deserve this season. He's also the star of one of the most formidable college football teams in the NCAA whose faithful fans revel in longstanding traditions. This passion is the iconic embodiment of fandom and everything Dr Pepper 'Fansville' represents."
"It's been a blast teaming up with Dr Pepper on this year's "Fansville" campaign," said Uiagalelei. "Dr Pepper and college football go hand-in-hand, and I can't wait for people to see how we brought to life fan's love of the sport and excitement for this season."
Uiagalelei, who is the only NCAA athlete featured in the campaign, will be highlighted alongside other top talent, which will be unveiled later this month.