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Chilis now a partner with Daytona

Daytona International Speedway announced today that Chili’s® Grill & Bar has been named the ARCA Menards Series race entitlement partner during Speedweeks Presented by AdventHealth. On Saturday, Feb. 15, the Chili’s Ride the ‘Dente 200 at Daytona International Speedway will kick off a double-header of racing action and will serve as the opening race for the 2025 ARCA Menards Series at Noon ET.



“Bringing Chili’s on board for the ARCA Menards Series race gives us the opportunity to partner with a vibrant brand that is enjoyable for all,” said Daytona International Speedway President Frank Kelleher. “It’s an honor to expand our partnership list and we know that working with their team will bring the sizzle to Daytona International Speedway to help our fans create memories that will last a lifetime.”


This will be the first time Chili’s has lent its iconic pepper logo for an entitlement partnership after making its motorsports debut with Spire Motorsports starting with the 2024 Daytona 500. Since then, the fan-favorite restaurant has appeared as a primary partner multiple times across both the NASCAR Cup Series and CRAFTSMAN Truck Series while maintaining season-long associate status at Spire.


“Last year was all about letting race fans know we were there,” said Chili’s Chief Marketing Officer George Felix. “We appeared at marquee events, hosted fans at our nearby restaurants and showed up for fans at home with our first NASCAR commercial. We are doubling down this year and The Chili’s Ride the ‘Dente 200 is just the first of some fun surprises we have planned this season.”


This will be the 62nd consecutive year that the ARCA Menards Series will race at Daytona International Speedway dating back to 1964. For the seventh consecutive year, the race will be the opener of a same-day doubleheader with the NASCAR Xfinity Series the day before the DAYTONA 500. FOX will broadcast the Ride the ‘Dente 200 Presented by Chili’s, the first time an ARCA Menards Series race will be broadcast live on an over-the-air network.


The action begins on Wednesday, Feb. 12, with DAYTONA 500 Qualifying Presented by Busch Light, setting the field for the Duel At DAYTONA, which occurs the following night on Thursday, Feb. 13, where drivers will battle it out for a spot in the coveted Great American Race. 


The season-opening races for all three NASCAR national series as well as the ARCA Menards Series kick off on Friday, Feb. 14, starting with the CRAFTSMAN Truck Series Fresh From Florida 250. Saturday, Feb. 15, will feature an action-packed double-header with the ARCA Menards Series Ride the ‘Dente 200 Presented by Chili’s followed by the NASCAR Xfinity Series United Rentals 300.   


Then Sunday, Feb. 16, directly following GRAMMY® Award Winning Artist Pitbull’s pre-race show, the USAF Thunderbirds will perform their flyover, preparing both fans and drivers in the NASCAR Cup Series for an intense battle in the 67th running of the DAYTONA 500.


For more information regarding the DAYTONA 500 and Speedweeks Presented by AdventHealth, please visit www.daytonainternationalspeedway.com.

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© 2016 Rick Limpert and Wireless Wednesday Live

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