Champs Sports to try high tech retail

Sports retail to take on a different look.

Champs Sports changes:

Digitally enhanced storefronts and windows with dynamic content displays

Wall displays showcasing full head-to-toe outfitting

A family friendly zone where customers will have access to tablets with the ability to purchase products on those devices

MySize 3D foot-scanning technology as part of the in-store Run Club section, delivering personalized fit recommendations

A flexible design that will allow for easier display changes

The stores’ designs were guided by direct consumer feedback.