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Caitlyn Clark, Indiana Fever bringing new sponsors to WNBA

Cheez-It deepens its roots in sports by signing a multi-year agreement and first professional basketball sponsorship with the Indiana Fever


From fast breaks to snack breaks, the Indiana Fever is about to get cheezier. Cheez-It®, the made with 100% real cheese snacking MVP, and Pacers Sports & Entertainment are thrilled to announce Cheez-It as the first official snack of the Indiana Fever.



Eating snacks and watching sports go hand-in-hand and Cheez-It constantly hears from sports fans that they can't be without their favorite crackers at game time. So it's only fitting that the brand is bringing flavor to women's professional basketball and every Fever game with this multi-year sponsorship, infusing its absurdly cheezy spirit into crunch time moments. Fans will see the partnership come to life with the players rocking the iconic Cheez-It logo on practice jerseys, the arena lighting up with neon orange and red LED signage takeovers and even some cheezy, delicious game time fun.


To celebrate, the brand is introducing the Cheez-It Threez-It Challenge, rewarding fans with a chance to win free Cheez-It crackers if the Indiana Fever score an absurd amount of three-pointers during any home game. With this season's supercharged team of behind the arc shooters, Fever and Cheez-It fans are bound to score their favorite snack all season long!


"We know our Cheez-It obsessed fans go to great lengths for their favorite crackers, and sports superfans match that same obsession level when it comes to their favorite teams," said Cara Tragseiler, Senior Brand Director for Cheez-It. "With our roots in college football where fanfare knows no bounds, we strategically set our sights on basketball to double down on the sports-and-snacking occasion and – most importantly – celebrate these absurdly talented athletes. We are proud to join the Fever fandom as the team's first official snack partner."


The partnership tips off at the first home game of the season on May 16, at 7 p.m. ET. Stay tuned for how Cheez-It is helping satisfy Fever fans' cravings on-and-off the court and in the local community all season long. And to catch a game live, tickets are available at FeverBasketball.com/tickets.

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