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Bat Around gamifies the batting cage for baseball and softball players

New batting cage app and software combines the thrill of swinging a bat with a live video game experience

You're about to hear a lot more about Batting Challenge Holdings, Inc., as they announced the launch of Bat Around™, a new app and batting cage software that gamifies the batting cage experience for teams, players and novices. It is part baseball and part video game inspired by some of the greatest hitters in Major League Baseball (MLB) history, including David Eckstein, Fred McGriff, Matt Holliday, Luis Gonzalez and more. Bat Around is a game for all ability levels that brings fun and competition to batting cages. The beta version of Bat Around is powered by HitTrax and is available at batting cage test locations in Colorado, Florida, Georgia and New York.

"Bat Around reinforces game strategy and overall hitting skills in a game that is fun to play for anyone who wants to swing a bat," said Clint Hurdle, co-founder and former MLB manager and player. "Whether a current player or beginner, everybody has a swing inside them that we are helping to bring to life."

The Bat Around app is now available for download through the App Store and Google Play for iOS and Android phones. Features of the game include:

Skill Development – six "rounds," each testing a different skill, such as hitting line drives, going to opposite field, or performing in the clutch

BAM™ – a decathlon of hitting with the Bat Around Metric (BAM) measuring overall skill

Level Playing Field – BAM is also a handicap system allowing people with different ability levels to play each other

Accessible – hit off a tee, soft toss, front toss, pitching machine or with live pitching on three skill levels

Players will see their stats in their BAM score and can track performances. A digital player card allows users to create their own baseball card that can be traded. Pro tips can be accessed through videos from the Hitting Legends Council, whose members have more than 25,000 collective professional hits.

Coming soon... a future version of the game will feature leaderboards showing how players rank against others.

The U.S. market has an estimated 4,000+ batting cages with approximately 2,000 having a HitTrax system, so Bat Around is accessible to thousands of U.S. baseball fans right now. There are nearly 24 million current baseball and softball players in the U.S., and active adults who played in the past or those willing to take their first swing can experience the fun and competition of batting through Bat Around.

"Bat Around is perfect for growing usage at existing batting cages and 'sporttainment' locations with food, drinks and games," said Matt Farrell, CEO of Batting Challenge Holdings. "It allows people to connect with the ball and others."

The game is inspired by co-founder Clint Hurdle and other current and former MLB players who comprise the Bat Around Hitting Legends Council. Council members advise on Bat Around and include:

Sean Casey - 3x MLB All Star, TV personality on MLB Network

Jeff Cirillo - 2x MLB All Star, 1,598 hits, 343 doubles (5x 30+)

Darnell Coles - World Series Champion, Washington Nationals hitting coach

David Eckstein - World Series MVP, 2x MLB All Star and 2x World Series champion

Luis Gonzalez - World Series Champion, 5x MLB All Star, 2,591 hits, 596 doubles, 354 HR

Travis Hafner - 250 doubles (5x 25+), 213 HR (4x 24+), 731 RBI (4x 100+)

Matt Holliday - 7x MLB All Star, 4x Silver Slugger, National League batting and RBI champ

Fred McGriff - 5x MLB All Star, 3x Silver Slugger, 2x HR Champion, World Series Champion

Juan Pierre - 2,227 hits and led National League 2x in hits, World Series Champion

Ryan Spilborghs - Career .272 and popular TV/radio broadcaster

Kevin Young - Two seasons 40+ doubles, three with 20+ HR and two 100+ RBI


Bat Around's advisory team includes a deep bench of professionals from baseball, Hollywood, elite sports and business. Members include:

Ashley Eckstein - Voice of Ahsoka Tano in the Star Wars franchise; Founder of Her Universe

Neal Huntington - Special assistant baseball projects for the Cleveland Guardians; former GM of the Pittsburgh Pirates; player development and minor league operations

Tom McCarthy - Philadelphia Phillies TV play-by-play; CBS (football), FOX (baseball)

Mark Schlereth - 3x Super Bowl Champion, 2x Pro Bowler; National Football League analyst for FOX and radio show host

Molly Secours - Award-winning author, filmmaker and speaker; TED Talk speaker and film/video producer

Robin Wallace - Attorney, baseball scout and executive, general manager for independent league baseball clubs

Kevin Wilson - Minor and major league hitting coach; President of Kevin Wilson Baseball, LLC


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