AT&T and Masters ads
Golf and AT&T as it's a big week in Augusta. Even for Charles Barkley!
AT&T is on a mission to help everyone more – at home, in business, in their communities and, for the 2022 Masters Tournament, on the golf course. In their new ad campaign titled “Push What’s Possible” - which debuts exclusively during The Masters on CBS this week - they showcase how AT&T products and technology directly help those who love golf...but could maybe use a little expert help...push what’s possible.
The campaign was purpose-built for the environment and audience of The Masters. We used audience data to better understand why ambitious, optimistic viewers love The Masters: it’s a place where the boundaries of performance are pushed, and seemingly impossible achievements become possible.
Celebrity golfers include Nick Jonas, Eva Longoria, Colin Jost, Ralph Macchio, notoriously not-so-good golfer Charles Barkley, as well as appearances by NBA Legend David Robinson and retired PGA/LGPA golfers Nancy Lopez Ben Crenshaw. The ads also feature AT&T athletes and pro golfers Jordan Spieth and Maria Fassi, who represent AT&T’s friendly expertise.
The ads:
Just Like Charles
To Do List
Too Many Cooks
Getting Better
Famous