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American Greetings offers new custom spelling feature

American Greetings is now offering a customized spelling feature for names added to SmashUps, just in time for Father's Day!

New technology makes it easy to send meaningful messages to individuals with uniquely spelled names, just in time for Father’s Day

Is your dad a Nic, not a Nick? A Brenden, or a Brendon not a Brendan? If he’s never been able to find a souvenir or item personalized with his special name spelling, there's finally an option for a Father’s Day message just for him, thanks to

SmashUps, the personalized, sharable videos from, now allows users to send customized greetings to their loved ones, no matter how their name is spelled, for a variety of holidays and occasions. With the type-in option, you can even send greetings for the whole family (i.e. The Smith Family).

To customize a SmashUp with any name, users simply select which card they’d like to personalize and enter the recipient's name, written exactly how they spell it. The technology will do the rest to generate a one-of-a-kind greeting that can be shared via email, text message, or social media.

“ has always been committed to providing the best online greeting card experience,” said Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings. "The customized spelling feature is a small gesture that can make someone feel special. We're excited to see how our users will use technology to connect with their loved ones in new and meaningful ways.”

To send a SmashUp this Father’s Day, visit Digital subscriptions are available at $6.99 per month, $29.99 per year or $39.99 for two years. For one price, subscribers can send an unlimited number of SmashUps—as well as access to all other American Greetings and Blue Mountain ecards and Creatacard virtual paper cards.

Follow on Facebook and Instagram at @AmericanGreetingsDigital

American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life’s special moments, in-person and online, guided by a mission to “make the world a more thoughtful and caring place every single day.” American Greetings offers products wherever and however, people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company’s brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always, DesignWare party goods, and Plus Mark gift wrap and boxed cards. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium celebrations content through proprietary technology platforms and apps. Our popular digital brands include American Greetings, Blue Mountain, SmashUps™, justWink™, and Creatacard™. For more information, visit


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