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AI in Christmas present and future

As Christmas is soon approaching and festive adverts dominate our screens, there’s a new tool shaping the holiday magic: artificial intelligence. AI is revolutionizing how brands connect with audiences during the most wonderful time of the year, from crafting personalized stories to powerful visuals.


Ben Clayton, CEO of Media Medic and an expert in forensic audio and video analysis, has been analyzing with his team how AI has infiltrated Christmas cheer, and what it means for consumers and brands alike.



AI and Christmas, it’s a mixed bag


"AI is everywhere right now, and the holiday season is no exception. AI makes things slicker, more engaging, and, let’s be honest, a bit magical. Whether it’s creating picture-perfect turkey dinners for food brands or those super cute CGI characters in adverts, it’s impressive stuff. It’s a massive win for creativity and efficiency." Clayton explains


"But, there’s always a but, there’s something to be said for the human touch. AI can create incredible visuals and heartwarming stories, but it doesn’t always capture the true essence of the holidays. AI is great at spreading festive vibes far and wide, but what happens when everything starts to feel algorithm-driven? Will people still feel the magic if they know their favorite ad was written by a machine? Or if that heartfelt message came from a data set?’’


"That said, when AI is used thoughtfully, it’s a game-changer. It frees up time for creatives to focus on storytelling while the tech handles the heavy lifting. It’s about balance—blending the magic of technology with the warmth of human creativity. And hey, if AI can help create ads that make us laugh, cry, and feel all those Christmas feels, I’m all for it. Let’s just make sure we keep a bit of the human sparkle in the mix."


Top 10 Industries during Christmas and Holiday season with the highest AI adoption rates


E-commerce: 81%

Electronics: 66%

Retail: 64%

Apparel and Accessories: 61%

Health and Beauty: 57%

Food and Beverage: 56%

Toys and Games: 49%

Entertainment: 47%

Travel and Tourism: 38%

Hospitality: 31%


Findings:


E-commerce Leads the Pack: With 81% AI adoption, this sector dominates holiday sales, driven by personalized ads, product recommendations, and optimized logistics.


Electronics and Retail: Both industries heavily rely on AI for product showcases, inventory management, and tailored promotions, ensuring customer engagement during the holiday rush.


Entertainment and Toys: While these sectors utilize AI for content curation and marketing, their adoption rates are slightly lower due to traditional creative processes and manufacturing timelines.


Hospitality and Travel: These sectors show the lowest AI adoption but continue to leverage AI for personalized experiences and efficiency improvements.

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© 2016 Rick Limpert and Wireless Wednesday Live

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