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Adobe Summit is back

Adobe Summit is back and it's a chance to connect with customers and partners. There were announcements on Content Supply Chain, Firefly GenAI, Next Gen #AEM composable services and Product Analytics sets that will set the stage for the next decades of accelerating innovations



Adobe Chairman and CEO, Shantanu Narayen and President, Digital Experience Business, Anil Chakravarthy with executives from Eli Lilly, T-Mobile, Prudential Financial and more took to the stage share innovations for creating exceptional customer experiences that build connections, grow trust, and drive business growth.


Adobe has also announced a family of Sensei GenAI services. Adobe Sensei, is Adobe’s Artificial Intelligence (AI) and Machine Learning (ML) technology that operates across the Adobe platform. It was first introduced in 2019.


“We've been doing AI in our creative products for well over a decade, and what we're really excited about this moment is that we're taking generative AI, which is able to create great content, we're putting it together as part of a model pipeline with our decades of innovation, in imaging, video, vectors, 3D, and more, and the combination is going to create some absolutely stunning output," Wadhwani said.


Further, he noted that Adobe’s has been “cleaning” all content and models so that the output is safe for commercial use.


“There's a lot of conversation around generative AI as it relates to copyright, as it relates to diversity and inclusion, as it relates to the potential to create harmful content," Wadhwani said. "We wanted to make sure that we were taking all those difficult problems and addressing them early in the process and making it safe for commercial use means that we can go from leveraging generative AI for fun and individual projects to leveraging it for commercial use.”


The new AI offerings will be integrated within all of Adobe’s applications and workflows, which can now leverage generative AI and Firefly directly embedded into their existing experiences.


Adobe Giving Credit When It’s Due


A few years ago, Adobe introduced “the Content Authenticity Initiative” which now boasts a membership of more than 900 organizations. Focused on giving people credit for their own creativity, Adobe now plans to make sure that all content created from Firefly is marked as “AI generated content” so people know the origin of that content. The company is also launching the availability of a “Do Not Train” tag. So, if creative professionals want to create content that they don't want Firefly to train on, they can embed that tag in the content.


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