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2023 PGA Show in Orlando

Ready, set, golf!


The 70th PGA Show will bring together PGA Professionals, golf leaders, industry executives and retailers from around the world to meet with more than 800 golf companies at the Orange County Convention Center in Orlando, Florida, January 24-27, 2023. Following two years of business disruptions by the global pandemic, all indicators point towards a vibrant PGA Show Week packed with opportunities to test and source the latest golf innovations, attend high-level industry presentations, participate in education and career workshops, and connect in person with peers and golf leaders to drive continued growth of the sport and the $84 billion golf industry.


The PGA Show, organized by PGA Golf Exhibitions and the PGA of America, began in the trunks of cars at a winter golf tournament in 1954 and has grown into golf’s longest running and largest global business gathering.

“Like many in our global golf community, I can’t wait to return to Orlando to launch a New Year for the business of golf and meet with peers during our industry’s most significant business event and the largest annual gathering of PGA Professionals,” said PGA President John Lindert. “PGA Show Week represents a key opportunity for us all to experience and source the latest innovations, develop our professional networks, share best practices, enhance our knowledge through the education platform and connect in person. Our professional community, the sport and business of golf are always better from our industry-wide collaboration at the PGA Show."



PGA Show Week officially begins with the golf industry’s annual professional demo day, the PGA Show Demo & Fitting Day, returning to the massive circular range of Orange County National Golf Center (OCN) in Winter Garden, Florida, on Jan. 24. The day-long Demo & Fitting Day, produced in partnership by the PGA Show and PGA Magazine, will provide important education and product testing of the latest equipment and technology, and opportunities for PGA Professionals to learn from experts in coaching, clubfitting and range operations. The industry-only event concludes with an industry-networking happy hour. PGA Show Demo & Fitting Day is open exclusively to PGA/LPGA Professionals and media, 9 a.m. – 12 p.m., and open to additional industry professionals registered for the PGA Show, 12 p.m. – 5 p.m.


70th PGA Show

Orange County Convention Center


PGA Show Floor


The PGA Show commences on Jan. 25 at the Orange County Convention Center with a brief opening ceremony at 8:15 a.m. and welcome by PGA of America President John Lindert, PGA of America CEO Seth Waugh and U.S. Ryder Cup Captain Zach Johnson. Following the ceremony, the doors will open to more than 800 companies, from emerging ventures and veteran manufacturers to the games’ most recognizable brands, to create the world’s largest business-to-business golf event. Golf’s top companies and market-leading brands, along with more than 250 exhibitors new to the PGA Show , are introducing thousands of new products and services to drive golf retail in 2023.


Industry Presentations


In addition to the busy marketplace across the expanse of the Show Floor, PGA Show days are full of professional learning opportunities during exhibitor and industry presentations. The PGA Industry Stage powered by CapTech will offer a full schedule of diverse programming from the PGA of America in collaboration with golf organizations, business leaders, top coaches, players and architects. The Golf Fitness, Wellness & Instruction stage will feature complimentary education sessions presented by TPI and the Golf Fitness Association of America, with supporting sponsors Life Fitness and Technogym. The Inventors Spotlight pavilion and stage will offer entrepreneur and inventor education sessions and product pitch panels, each Show day. PGA Professionals, college students and second-career professionals can connect with employers right on the Show Floor in the new golf industry Career Zone featuring company recruiting activations, employer-led panel presentations and networking events. Golf fashion retailers can see the latest collections in motion on the runway during the Live Fashion Show on Wednesday, Jan. 25, at 5:30 p.m. in the Fashion Lounge. Golf and resort facility operators can learn more about on- and off-course amenities improvements, plus attend daily programming on the new Pickleball Court, sponsored by Acrytech. Additionally, many exhibitors are hosting merchandising educational seminars for invited PGA Professionals.


There is even more. From off site events to parties to presentations, movie screenings, video games and even some golf!

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