FOX puts fans in the stands with help from AR startup
- Rick Limpert
- Jul 25, 2020
- 1 min read
How can you have fans and still keep the stadiums empty?
Fox Sports’ Major League Baseball coverage will fill the empty, pandemic-era stands with digital fans that can cheer, boo and do “The Wave.”

As Fox Sports embarks on its 25th season of “MLB on FOX” this Saturday (with a “quadruple-header,” detailed below), the network will debut its latest broadcasting innovation – “virtual fans” who can sport team colors as they fill seats that otherwise have been rendered empty due to coronavirus concerns/social distancing.
“Utilizing cutting-edge Pixatope software, the network teams with Silver Spoon Animation and SMT to deliver an elevated viewing experience to sports fans around the nation,” states a press release.
Silver Spoon can also control how dense or sparse the audience is throughout the game in real-time. The fans in the stands will resemble and move like real people and are fully customizable.
This all starts on Saturday, during FOX's MLB coverage.
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