top of page

Colgate puts Augmented Reality in your toothbrush

With tooth decay being the most common oral disease affecting children and young people in many developed countries, companies that focus on dental accessories and products are getting creative and high tech, especially when it comes to reaching children. The latest figures from NHS Digital revealed that between 2017 and 2018, there were more than 26,000 hospital admissions for children between the ages of five and nine years old as a result of dental problems, and tooth decay was the main reason for this.

To instill children with the correct brushing technique, Colgate® has teamed up with Kolibree to launch the Colgate Magik™ Toothbrush Kit – for children aged 5 and above.

The Colgate Magik™ Toothbrush Kit uses Augmented Reality to give your children a fun, brand new brushing experience. As your child brushes they will be able to travel through augmented reality games, fighting cavity monsters and claiming Magik™ Brushing Masks. Using the parent’s dashboard, you can review the feedback and get guidance on how to improve their brushing performance. The Magik™ Check Up provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time. Just download the app and start brushing. All for just $14.99!

“Children need to learn early on how to brush their teeth correctly to avoid dental issues arising in the future. The most important thing is to ensure children aged 5 onwards use a toothbrush correctly and independently to make sure they are properly cleaning the full surface area of the tooth to remove plaque effectively," says Dentist, Dr. David Bloom. "We all know that brushing for 2 minutes and brushing correctly can be a chore for any child so the introduction of the Colgate Magik™ brush is a very welcome one, educating children how to brush properly in a fun and engaging way, and providing real-time data for parents so they can teach their children the correct technique, helping to manage any issues before the trip to dentist.”

The Colgate® Magik™ toothbrush works in four simple steps:

1. Download the Colgate Magik™ app 2. Attach the Magik™ Connector to the toothbrush. This transforms the toothbrush into a game controller, to visibly track position, speed and orientation in real-time; all by using just the camera on your smartphone or tablet and the Colgate Magik™ app 3. Place your phone onto the holder 4. Open the app and start playing and exploring new worlds

The French company, Kolibree, helps power the Magik. The Kit comes complete with an extra soft Colgate Kids 5+ Manual Toothbrush, a mobile phone holder and a Magik™ Connector.

Once the manual toothbrush needs replacing, simply replace it with another Colgate Kids 5+ manual toothbrush to continue enjoying the Colgate Magik™.

The Colgate Magik toothbrush is available on and retails for $14.99.The Colgate Magik app is free and available on iOS and Android via the App Store and Google Play.

Get the Magik and start brushing!

bottom of page