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Virtual Happy Hours: Fun and productive

Americans are moving the party from the bars to their couches. To explore the new trend of virtual "happy hours," so Four Loko surveyed 2,000 people about how they're staying social during social distancing.

Highlights include:

41% say they're drinking more during quarantine 55% have joined a virtual happy hour 3 in 4 do not dress differently or change their clothes before virtual parties 42% are self conscious about coworkers seeing where they live

Americans generally agree the ideal number of virtual happy hour participants is six. With the average virtual hangout among friends lasting nearly an hour, and ones with coworkers lasting roughly 35 minutes.

Check out the full study to learn more about how virtual happy hours occur, and who's doing the most.

Link and infographic:

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