KitchenAid revealed its 2020 Color of the Year, Kyoto Glow, today. Known for being a color leader and a brand that champions those who love to cook, the KitchenAid brand's Color of the Year is an opportunity to present meaningful colors that strive to inspire makers in the kitchen. This year, the brand sought to demonstrate the increased desire for wellness, balance and optimism with Kyoto Glow, a new vibrant, yet calming green hue.
Through extensive research on culture and color tracking throughout the past few years, KitchenAid identified Kyoto Glow as a unifying color around the world. As people seek to recharge, they are choosing to find balance in an inward journey of wellness and tranquility. Recognizing the kitchen as a haven for makers to replenish themselves, KitchenAid created Kyoto Glow to give makers a color that reflects their desire for balance.
"Kyoto Glow not only turns the kitchen into a rejuvenating sanctuary to recharge and replenish by energizing makers but also embodies an emerging global culture of self-care," said Jon Bellante, KitchenAid Global Marketing Director. "The color was chosen to inspire makers around the world to nourish creativity and take part in immersive wellness in their culinary journey and beyond."
Kyoto Glow's name was inspired by the city of Kyoto, Japan which has long encapsulated the idea of balance and tranquility. In the spring, a time for rebirth and new beginnings, cherry blossoms flower in juxtaposition with the dramatic mountains, bringing a unique sense of balance to the region. Once the official capital of Japan, Kyoto is now largely considered the cultural capital of the country and is known for its gardens and temples, as well as formal traditions such as kaiseki dining. Kaiseki in traditional Japanese culture is a type of art form that balances the taste, texture, appearance and color.
Paying homage to traditional Japanese culture and city of Kyoto, Kyoto Glow aspires to embrace the maker's creative drive, bring to life their culinary exploration and give them the freedom to add personal touches to every dish. Kyoto Glow captures the hopefulness of the city, inspiring makers to be optimistic, push the boundaries of creativity and bring wellness into the home.
KitchenAid sought to reflect this idea of wellness and balance in its 2020 Color of the Year through its beloved Artisan Stand Mixer and new K400 Blender. While the stand mixer provides makers with the balance to explore endless possibilities, the K400 Blender strives to create a blended balance curated around perfect taste giving makers the confidence to make their tasty creations come to life. The K400 Blender and Artisan Stand Mixer are now available at KitchenAid.com.
K400 Blender (available in Kyoto Glow) KSB4027KG - MSRP $249.99
Artisan Series 5 Quart Tilt-Head Stand Mixer (available in Kyoto Glow) KSM150PSKG - MSRP $379.99
KitchenAid knows the colors in your home reflect your personal identity. These products, in bright, balanced green, complement a range of calming colors in the kitchen such as light blue, majestic yellow and guava glaze or neutrals such as matte black, contour silver or pearl white, expanding possibilities in the kitchen to personalize and show, through color, a maker's individual personality. With Kyoto Glow, makers can bring a sense of wellness into their home, showing off a color as lively as they are. It's bright enough to refresh but balanced enough to provide tranquility.
Through Kyoto Glow, KitchenAid brings to light the optimism behind makers' passions and activities, in the kitchen and beyond. Kyoto Glow sparks the maker's creativity to thrive and explore their passion. Kyoto Glow on any kitchen counter can remind makers to strike a personal balance through self-care and centered whole-hearted living.
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.
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