Planet Fitness closing stores, enhancing apps and Facebook presence
Planet Fitness, Inc., one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, today announced updates to its current business operations.
In response to the evolving COVID-19 pandemic, and with the majority of stores system-wide temporarily closed as of yesterday, Planet Fitness has made the decision to close the remainder of its corporate stores effective Tuesday, March 17th, at 10pm ET through March 31st and is strongly urging its franchisees to do the same. The Company will reevaluate the timing of reopening on an ongoing basis.
"As one of the largest operators in the Fitness industry, with the most members, we believe it is our civic duty to take this necessary action in order to protect our members, team members and the communities where our stores are located," said Chris Rondeau, Chief Executive Officer.
As a reminder, Planet Fitness recently enhanced the functionality of its mobile app to include access to fitness content and over 500 exercises for in-home workouts. The company is encouraging members to utilize this amenity during this time of social distancing. Additionally, the company is offering "Home Work-Ins" – a series of free fitness classes for the general public – that began streaming live daily Monday – Friday beginning on Monday, March 16 on the Planet Fitness Facebook Page.
The workouts will be led by Planet Fitness certified trainers as well as special guests.